HAWKERS ASIAN STREET FOOD
LUNAR NEW YEAR 2024
CAMPAIGN LAUNCH
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Scope of work.
Lunar New Year
Campaign
Client
Hawkers Asian Street Food
Field
Dining/Hospitality
Role
Senior Graphic Designer
Team
Kaleb Harrell CEO
Kim Morales V.P. of Marketing
Esther McIlvain Director of Brand Marketing
Greg Perkins Creative Director
Nick Leyva Photo + Video Specialist
Jade Lai Senior Social Media Manager
Mili Wiseman Beverage Manager
2024
Sichuan Squeeze cocktail.
Pok Pok Fire Wings small plate.
In honor of The Year of the Dragon, we unleashed our dragon-sized appetites and brought two limited-time offerings to the restaurants for our guests in all of their flashy glory. It was fire.
LTO Hongbao menu.
Website homepage splash image.
Launch email.
Free roti bounce-back coin.
Social story featuring sichuan squeeze.
Social backgrounds.
Cocktail highlight + last chance emails.
Social story for launch.
Bag drop card + check presenter.
A sip + a smile.